Describe BLANKbottle in one sentence: Clothes maketh not the man; judge my wines on what’s in the bottle, not the varietal on the label.
When and how did BLANKbottle start?: In 2004, a lady came to my house (then also my office) to buy wine. She asked for anything but Shiraz. “I don’t drink Shiraz”, were her exact words. I poured her a glass of wine. She loved it and bought 3 cases. It was a straight Shiraz. It is a fact – we do judge the book by its cover.
When I started BLANKbottle, my goal was to create an honest wine brand that had no limitations when it came to style, vintage, area, or cultivars in order to break down any preconceived expectations. Having no indication of cultivar on the bottle makes this possible. Not only does it demand complete honesty when it comes to quality, but it allows me the opportunity to introduce once-off limited runs of interesting wines. Its flexibility turned out to be BLANKbottle’s edge. Something for someone with an open mind and an adventurous heart.