The story began in the sunny Languedoc Roussillon region, in the South of France. Two wine lovers joined forces to create Pierre Chavin, a wine merchant with the ambition of revolutionising wine tasting and offering a selection of unique and surprising wines. Mathilde Boulachin, CEO&Founder of Pierre Chavin, born and raised in Champagne, had the vision 10 years ago to develop a none-alcoholic alternative to wines and sparklings. She wanted to drink something else than water and soft-drinks while pregnant. Marketing expert, she developed a Premium Brand with a clear strategic goal: to be the leading French player in the alcohol-free wine category…